About New Era
Where Intention Meets Identity
New Era Creative was founded on the belief that branding should feel as aligned as your purpose. We help founders in wellness, coaching, and conscious business create brands that are intentional, strategic, and visually magnetic.
Branding isn’t just about how you look – it’s about how you feel in your business and how others experience it. We don’t just design brands, we co-create them with you, ensuring every detail aligns with your vision, values, and energy.
Our Path to Purposeful Branding
Jess and Andrew first crossed paths in the corporate world, working together in branding and strategy. Over time, they both felt the pull toward something deeper—work that was more aligned with purpose, creativity, and conscious business. Their own journey from corporate to conscious branding gave them firsthand experience in what it takes to create a brand that truly reflects both who you are and the impact you want to make.
As they built their own brands, they saw others around them facing the same challenges. People with big ideas and a deep sense of purpose were struggling to bring their identity to life in a way that felt authentic, clear, and aligned. They started helping friends, colleagues, and connections, guiding them through the process and making branding feel simpler, more intuitive, and less overwhelming.
What started as supporting a few connections quickly revealed a much greater need. Driven by their shared passion for brand strategy, design, and intentional business, Jess and Andrew came together to create New Era Creative, a space where branding is more than just visuals. It is about crafting an identity that feels like home, one that is built with depth, clarity, and purpose for people who are ready to share their work with confidence.
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Jess Horsfall
CREATIVE + BRAND VISIONARY ✨
Jess has spent over a decade working in branding and design, helping businesses craft identities that are both visually striking and strategically grounded. She built her career working with agencies and boutique studios before starting Studio Solis, her own creative business focused on branding and design. Running her own studio gave her firsthand experience in building a brand from the ground up and deepened her understanding of what it takes to create a brand that truly connects.
Alongside her design work, Jess has expanded her skills into holistic wellness and personal development, becoming a Quantum Healing Hypnosis Technique (QHHT) Practitioner and studying for a Diploma in Counselling. Her approach to branding blends strategy, intuition, and creativity, ensuring that every brand she creates feels as aligned as it is impactful. At New Era Creative, she brings this perspective to help founders develop branding that is not just aesthetically beautiful, but an authentic reflection of who they are and what they stand for.
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Andrew May
INTENTION, IDENTITY & IMPACT ARCHITECT 🔥
Andrew has spent years working in marketing and brand strategy for global companies, shaping and growing some of the world’s most recognised brands. His experience spans multinational corporations and high-growth startups, giving him a deep understanding of how brands evolve, scale, and differentiate in competitive markets. After years of working at this level, he stepped away to follow a path that felt more aligned with coaching, mentoring, and guiding leaders through the challenges of clarity, identity, and impact.
Having been on both sides, building brands at a global scale and now working closely with individuals refining their own leadership and presence, he understands how hard it can be to translate a vision into something tangible. Branding isn’t just about how you look. It’s about how you show up. That’s why at New Era Creative, it’s not just about design. It’s about making sure your brand reflects who you are, what you stand for, and how you lead.
Ready to Explore Your Brand?
If you’re looking for branding that feels aligned, effortless, and uniquely you, we’d love to connect. Whether you’re starting fresh, refining your brand, or just need clarity on your next steps, we’re here to help.
Where to next?
✦ Who We’re Here For – See if we’re the right fit for your journey
✦ Let’s Start the Conversation – If it feels right, we’d love to hear from you
