New Era Website - Sand Header Still.png 
welcome to the
"NEW ERA" in elegant gold letters on a transparent background.

OF BRANDING WITH HEART + SOUL

OF INTUITIVE BUSINESS + STRATEGY

OF AUTHENTIC, PURPOSE-LED LEADERSHIP

At New Era Creative

We help conscious founders, coaches and wellness practitioners bring their vision to life with clarity and confidence through branding that feels deeply aligned, intentional and magnetic.

Our Services

Whether you’re just starting out or looking to realign your brand, we offer grounded support to bring clarity to your vision — and expression to your essence.


That looks different for everyone, but often includes helping you define what you do, find the right words to talk about it, and create a visual identity that feels like you. From brand foundations to logos, colours and content — we’re here to make the process feel calm, clear, and aligned with who you truly are.

brand identity strategy planning clarity

Are you clear on your brand’s essence? Can you articulate it with confidence? Does it connect with your ideal audience?

Ground your vision with clarity, structure and direction to create a strong identity and meaningful impact. We guide the process of shaping your brand’s foundation, messaging and positioning to ensure it is distinctive and deeply connected to your purpose.

moodboard planning branding

Translate your brand’s essence into visually compelling, soul-led branding that resonates with both you and your audience.

We understand that your brand is an extension of you, and that an aligned, authentic brand is a also magnetic brand. Our approach to crafting brands is collaborative and intuitive yet strategic and intentional.

Kind Words & Shared Journeys

  • “The container you are holding for your clients allows for some serious magic to come out that I wasn’t expecting at all. It blows my mind and I hold so much gratitude for this process. Everything is feeling very aligned and I just love my logo and the way it represents what I want to share.”

    Hayley Smith

  • "As someone new to branding, I wasn’t sure how to bring my vision to life – but working with New Era was an absolutely transformative experience. From the very beginning, they made the process feel intuitive and supportive, effortlessly tapping into what truly mattered to me – even the things I hadn’t yet found the words for. They brought my vision to life in the most beautiful and authentic way, and the final result truly captures who I am. I couldn’t be more grateful. Thank you, Andrew and Jess!"

    Antoinette Guerrera

  • “With a strong vision for the business, but no clear ‘plan’, New Era was able to immediately feel into the essence of what I described, then visually create imagery and branding for me that completely represents the essence of my business and my work.”

    Dr Lucy Ruth Weatherburn

  • "Working with New Era Creative to refine my brand was one of the best decisions I’ve made for my business. They intuitively captured the essence of what I wanted, elevating my logo and creating stunning illustrations that feel so aligned with my work. Since the update, my clients constantly comment on how beautiful and cohesive my brand looks – it truly reflects me in a way I never could have imagined. I couldn’t recommend them enough!"

    Theodora - Aromatic Goddess

  • “For any soul-driven entrepreneur out there I know how precious and sacred our visions are. We hold them close, only sharing with those that ‘get it’. Jess is the ‘get it’ girl. She is fully present when listening and creating your vision from the ground up. At times, I swear she was reading my mind. Entrepreneurs are big thinkers and we throw around BIG ideas. Jess is the designer to pick up on those big ideas and weave them into reality. Highly recommend the collaboration.”

    Myra Medhurst

From Vision to Brand

Branding is the balance of essence and expression – the feeling your brand creates and how it shows up in the world. From full visual identities to the details that bring it to life – packaging, social media, merchandise, signage, and beyond – we craft brands that are deeply aligned, effortlessly recognisable, and ready to support your evolution at every stage.

Here are some of the brands we’ve had the privilege of working with.

Tablet with "Theodora cosmic goddess" illustration and phone with inspirational text and woman in floral dress.
Flat lay of a brown cardboard gift box with two small bottles labeled 'Lemuria,' decorative wrapping paper, stickers, a pair of scissors, and a green leaf on a light surface. The scene suggests a crafted or artisanal gift packaging theme.
Spiral-bound journal with "Journ" text and pen on brown cover, featuring "My Wellness Mindset" logo at the bottom.
Brochure with pages titled "Session" and images of smiling woman in a dress.
Three overlapping business cards on a dark surface; one card shows black and white image of feet with "JR" logo, the other two are pink with a line drawing and "Jenna Rae - Founder" text.
Open style guide for "Branch Out Support Services" featuring logo designs, branding elements on clothing and vehicles, and a cover image of a child exploring a stream.
Decorative shopping bag with text 'Shhhhhhh... Goodies Inside' and initials 'JR' on a pink and gray design.
Young man wearing brown 'Alchemy Tribe' t-shirt with emblem in background.
iPad displaying a mood board with the text 'Alchemy Tribe.' It includes photos of a person, color swatches, food items, logo designs, and patterns. A stylus is placed next to the iPad.

Soul-Led. Brand-Smart. Real.

We’re Jess and Andrew — a designer and a brand strategist who crossed paths working with big brands, and later found our own way into purpose-led work. After years in the world of commercial branding, we each felt the pull to do things differently — with more depth, more care, and more alignment.

New Era is where our paths reconnect — a creative space where we help others express who they are through brand, with clarity, soul, and ease.

Jess Horsfall, New Era Partner sitting casually in a white shirt and jeans, smiling and looking away in a studio setting.

Jess Horsfall

CREATIVE + BRAND VISIONARY

Andrew May, New Era Partner sitting on rocky mountain peak with distant hills and sunrise, wearing a jacket with "Gatorade" on the sleeve, smiling at the camera.

Andrew May

INTENTION, IDENTITY + IMPACT ARCHITECT

Your path to an aligned brand starts here…

Branding isn’t just about how you look. It’s about how your business feels, connects, and expresses its essence. Whether you're exploring possibilities, refining your vision, or ready to bring it to life, we’re here to guide the way.

Where do you feel called to next?

✦ About New Era – Meet the team behind the process
✦ Who We’re Here For – See if we’re the right fit for your journey
✦ The Philosophy + Process – Discover how we make branding feel effortless
✦ Services – Explore what we offer and how we can work together
✦ Questions & Answers – Find clarity on anything you’re wondering about
✦ Let’s Connect – If it feels right, we’d love to hear from you

A brand is the balance of essence and expression – the energy behind what you do and the way it comes to life. When both are aligned, your brand feels effortless, recognisable, and truly yours.